Friday, 24 June 2011


Boag's beer have been showing a bunch of ads for quite a while now showing magical rivers in Tasmania that make things better, such as this ad, this ad or this ad that basically explains the premise.

My question is if you put that beer back into the river, would it come out as a better beer? Or is Boag's supposed to be the pinnacle and people have to keep on putting the bottles into the water over and over again to get bottles of Boag's?